Did you know that branding has been around since the ancient Egyptians back in 2700BC! A brand is defined as a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other companies. Since the digitisation of the world and with the advent of the internet everyone has access to a lot more information than ever before!
Having a brand that has a strong identity makes all the difference when it comes to distinguishing and identifying your brand in a world that is cluttered with competitors of all shapes and sizes. We have compiled together a list of reasons why you should ‘brand’ your brand.
Unified Experience: To have a brand in place you need a number of things like a brand language, theme, logo, colours, fonts, online and social media profiles, and a specific brand design style. With all of this set, you present your brand with a unified front, one which users can recognise and easily relate to. This gives your customers, competition and business partners a chance to visually experience your brand in a singular, meaningful way.
Sales and Marketing: Good branding will not only drive sales and new business ventures but will also give your brand a marketing advantage and boost. It is easier to create brand recognition and awareness once your audience has an image and style they can associate with. The branding ensures a continued experience for the user wherever they find you. It encourages users to share your content with their networks and this spurs the word of mouth for your brand which can be a complete game-changer.
Brand Promise: With your brand identity in place, your brand presents itself in the world as a trustable source with a brand message clearly depicted for customers and potential business partnerships to trust in and understand. It instills the confidence that you will deliver on your promises and care about your brand and its image.
Brand Perception: A good and honest branding helps you connect with your audience on a much more personal level. You can clearly state what your brand is about and what you stand for in terms of the general good of society. It helps create trust with the market as your brand is perceived as one that is transparent and ready to scale. With trust comes loyalty and customers tend to trust brands rather than companies and their products and services.
Longevity: A company that takes its branding seriously is a company that is in it for the long haul. With a complete branding set up, you are setting yourself up for success! Good branding can reach people everywhere and through multiple touchpoints like offline, online, social media, packaging, and niche market spaces. A strong brand identity discourages competition, as they can copy your products and services but cannot copy your creativity and originality that you create and use to represent your brand. This, in turn, protects your brand from being lost in the crowd, it is the identity customers, business associates and competitors come to recognise and perceive.
We are sure that is a lot to process and think about and come up with on your own, so why don’t you let us help you bring out the best in your brand. We at Loud Mob Media are a design, strategy, technology, and marketing agency for the loud, the nimble, and the game-changers! From small businesses to shark tank winners, we love working with businesses who are new-age, adaptive, and think differently. We use innovative designs, marketing, strategies, and technologies to create immersive experiences and engage audiences. With storytelling at the core of everything we do, we help growing businesses grow faster!
We give your brand a face that’s seen! Your brand is how your consumers feel about you, It’s an emotion and an experience. Our team here at Loud Mob Media indulges the senses and emotions with a focus on rich storytelling, meaning, and experience. From strategy to inception, we create brands that are backed by powerful designs, strong brand identity, and a brand message that is loud and clear.
Get in touch with us and let us take your brand to where it belongs so that you can focus on what you do, knowing your brand and its values are taken care of.